To make sure your cost per install (CPI) campaigns are working properly, you’ll need to set up conversion measurement. You can measure conversions using Google Analytics 4 properties.
First, make sure your AdMob account is linked to your Google Ads account. Then, use the following instructions.
Complete the following steps to set up conversion measurement.
- Sign in to your AdMob account at https://admob.google.com.
- Click Campaigns in the sidebar.
- Click the Conversions tab.
- Click Create conversion action.
- Select how to measure your app conversions.
Note: Currently, only app install conversion events from Google Analytics 4 properties can be set up in AdMob. To measure app conversions from other sources, go to Google Ads.
Import conversions from a linked Firebase project or Google Analytics 4 properties (Firebase).
Note: You must first link your Google Analytics 4 property to your Google Ads account.
- Check the checkboxes next to the conversion events you’d like to import into AdMob.
- Click Done.