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Your confidence in Google’s products and services is essential. We want to empower you to make informed decisions about the ads and advertisers you see through Google services by providing greater transparency about who our advertisers are, where they’re located, and which ads they show. We also follow local requirements to make certain information about advertisers and potentially sensitive topics easily available to you.
On this page
- Where information is disclosed
- What information is disclosed
- View additional information disclosed by location
Where information is disclosed
Ads Transparency Center
Google provides a searchable repository of advertisers and the ads they’ve served on Google platforms like Search, Display, Gmail, and YouTube. You can search for advertisers to learn more about them and the ads they’ve run during a certain time period. You can search for an advertiser via the Ads Transparency Center using the advertiser or website name and filter your search results by details like date and targeted location. You can also report ads that you believe violate our policies.
Learn more about the Ads Transparency Center.
Political and Election Ads
We provide extra transparency for political and election ads in certain locations where our Political content policies apply. You can find more information about political and election ads in the Political Advertising Transparency Report.
Ads disclosures
We also provide information about advertisers through ad disclosures directly from the ads you’re shown. You can also use My Ad Center to learn more about why you’re seeing certain ads, as well as additional information about advertisers, like their verified location as it was provided through Google’s advertiser verification program.
How disclosures appear on different ad formats
Search and Gmail ads
On search ads, you can access advertiser verification information through the 3-dot icon on desktop, or the info icon
on mobile.
Display ads
Display ads reach the vast majority of Internet users. In most cases, you can view additional information about an ad by clicking Why this Ad?, accessed through the AdChoices icon . You can also find it by clicking the X or the icon + X.
YouTube
On YouTube, the My Ad Center disclosure can be viewed by clicking the info icon or the 3-dot icon
.
What information is disclosed
Information about the advertiser
Google will display information about advertisers’ Google Ads or Display & Video 360 account in ads disclosures and the Ads Transparency Center. This includes advertisers who are verified through our advertiser verification program or the Election ads verification program, and advertisers who have not yet undergone or completed the advertiser verification program.
Completion of the verification program requires an advertiser to complete a series of steps that includes providing basic information about their business and identity, submitting official documentation that shows their legal name, trademark name where applicable, address, and/or submitting supporting documents related to their business operations if required.
For advertisers who are verified, Google will display the advertiser's legal name, or trademark name and location as provided by the advertiser via the verification program. These advertisers will be labeled with a “verified” badge in the Ads Transparency Center and ads disclosures.
For advertisers who have not completed their verification, Google will display the advertiser’s payments profile name and location as provided by the advertiser. These advertisers will be labeled with an “unverified” badge.
Information about the ad campaigns
In the Ads Transparency Center and in ad disclosures, Google will show advertiser information such as the name, location, and the ads they have served over a certain time period for all advertisers serving ads on Google platforms including Google Search and YouTube. This includes advertisers who are verified under the Election ads verification program and advertisers who have not yet been verified by the advertiser verification program.
To comply with applicable laws, Google may also be required to disclose certain additional information about its advertisers and ad campaigns to users of its services, depending on the country.
Political and Election Ads
Additional disclosures are included in election ads run by verified election advertisers in regions where election ads verification is required, including where advertisers indicate their election ads contain synthetic or digitally altered content. Learn more about Google's Political content policies.
View additional information disclosed by location
For ads served in certain countries or regions, Google will make the following additional information available in the Ads Transparency Center.
- Targeting information
- Total number of recipients for each ad
- Subject matter label of the ad (at times Google-generated)
Google provides API access to data about ads served in Türkiye in the Ads Transparency Center. Access to and usage of the data in the Ads Transparency Center is subject to the Ads Transparency Center terms of service.
Google may provide regulators and self-regulatory organizations with API access to existing data from the Ads Transparency Center about ads served outside of the EEA.