Deep links send mobile device users directly to relevant pages within your app rather than your website. When you set up a new App Campaign for Engagement (ACe) or App Campaign for Installs (ACi) for iOS campaigns, you’ll need to add deep links to your ad groups to drive your users directly to relevant app pages. For Android ACi campaigns, you’d set up ad group deferred deep linking. Learn more about how to Set up and edit ad group deferred deep linking.
Learn more About deep links.
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Requirements
- Your app development team needs to make changes in your app to Set up deep linking.
- If you implement Universal Links (iOS), add a Digital Asset Link JSON file to your website so that users are diverted to the app when they install it.
- Your app developer should complete deep link setup before you add deep links to your App Campaigns for Engagement.
- To create an ACe, your campaigns must:
Have a Universal Link (iOS), an App Link (Android), or custom scheme (both).
Use an audience list of app users.
Have Mobile app conversion tracking set up and use Firebase or a supported third-party, known as an App Attribution Partner (AAP), to track conversions.
Have conversions from Firebase or an AAP set up properly.
Have a privacy policy that discloses sufficient information about your use of re-engagement campaigns and complies with Google’s EU user consent policy.
Have a minimum of 50,000 installs.
How to set up deep links
To set up deep links for iOS in your Google Ads account, follow these steps:
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For ACe:
- Follow the instructions in Create an App campaign for engagement through step 13.
- When setting up ad assets, in the “App URL” field under “Advanced Options”, specify the URL of the app specific page that you want to direct users to after app installation.
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For ACi:
- iOS
- Follow the instructions in Set up an App campaign for installs through step 20.
- When setting up ad assets, in the “App URL” field under “Advanced Options”, specify the URL of the app specific page to direct users to if they already have the app installed. Users who don’t have the app installed will be directed to the default store page for that app.
- Android
- Implement deep links through Android App links or custom schema.
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Enable deferred deep links in your app measurement SDK (either Google Analytics for Firebase or a supported App Attribution Partner (AAP)). Learn how to Enable deferred deep linking in your measurement SDK.
- Follow the instructions in Set up an App campaign for installs through step 13.
- When setting up ad assets, in the “App URL” field (under “Advanced Options”), specify the URL of the in-app page your users will land on after they install and open your app.
- iOS
How to edit ad group deep links
- Go to Ad groups within the Campaigns menu
.
- Select the ad group that you want to edit.
- Update the URL in the “App URL” field.
- Select Save.