Multi-Factor Authentication or 2-Step Verification is designed to prevent account hijacking and unauthorized access. 2-Step Verification can help keep bad actors out, even if your password has been compromised. When you set up 2-Step Verification, you’ll sign into your account using a password and a second verification step. The second verification step can involve one of the following:
- Call
- Google Authenticator App from the Google Play Store
and Apple App Store
- Google prompt on a compatible mobile device
- Security key
- Text message (SMS)
The 2-Step Verification can help ensure that potential attackers can't access your account even if they have your password.
If you don't want to enter a 2-Step Verification code or use your security key every time you sign in, you can mark your computer or mobile device as trusted and not be asked again. Note that changes to your recovery information, such as your phone number, may take up to 7 days to fully update across all Google services, including Google Ads. During this time, you may experience additional verification prompts. For urgent changes, consider asking another account administrator for assistance.
Enable 2-Step Verification
Use the following steps to enable 2-Step Verification:
- Go to Access and security within the Admin menu
.
- In the "Access and security" page, select the Security tab.
- Under the "Verification during sign-in" section, click the 2-Step Verification drop down.
- Click Turn on.
Tips and tools for 2-Step Verification
Use the Google Authenticator App
Choose a strong and unique password
Keep your account recovery options updated
Scan your computer for malware
Disable 2-Step Verification (not recommended)
Google strongly encourages all advertisers to use 2-Step Verification to log into their accounts. Using 2-Step Verification protects your account and sensitive data from attackers, even if they have your password. If you’d prefer not to protect your account, follow the instructions below.
How to disable the 2-Step Verification requirement in Google Ads
- In your Google Ads account, click the Admin icon
- Click Access and security.
- In the "Access and security" page, select the Security tab.
- Under the “Verification during sign-in” section, click the 2-Step Verification drop down.
- Click Turn off.
- Click Turn off in the pop-up window that opens.
Related links
Security hub
- Secure your Google Ads account
- Secure your Google Ads account: Best Practices
- Secure your Google Ads account: The importance of HTTPS
- Secure your Google Ads account: Suspicious emails or calls claiming to be from Google Ads